Mondelez India Launches

Bournvita For Women

October, 2018
The Master Responds

Expands into the Adult Malt Food Drinks segment, rolls out new campaign with a powerful benefit story focused on "Strong Bones, Reduced Fatigue"

After making Cadbury Bournvita a household name for 70 years in India, Mondelez India has announced its foray into the growing adult health MFD (malt food drinks) segment with its new premium innovation - Bournvita for Women. This made-in-India innovation has been created to address the needs of the health conscious modern Indian woman, and is fortified with essential nutrients.


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